The project’s main objective was to create a scientific, modern, and user-friendly website. At the same time, it was necessary to increase the conversion rate and website speed. Additional requests from the client included showing social proofs, scientific studies and benefits, bundles and subscriptions logic, the logic for complimentary products, and outlining the main advantages such as FDA-registered Facility, GMP certifications, etc. We also conducted thorough research on the niche, main competitors, and the client’s brief to comply with all requirements and use the best practices for this business.
We did our best to develop a design that complies with modern UX/UI practices. All edits were made under the strict guidance of the client. Although we followed the Desktop First approach, we also paid close attention to the mobile version of the website.
At the development stage, we devoted a lot of time to creating custom logic, and metafields for products and sections, as well as apps integrating with the existing functionality of the website.
The project traversed through all the phases of the Software Development Life Cycle (SDLC), encompassing project initiation, wireframing, design, development, app installation, and culminating in the successful project launch. To gain deeper insights and optimize our strategies, we employed a range of tools including PageSpeedInsights, and Lucky Orange, among others.
An intriguing challenge we encountered was developing custom logic to seamlessly integrate Rechargeapp’s subscription functionality with our bundle logic via product variants. Additionally, we devoted significant effort to developing key features such as complementary products, dynamic product dropdowns, and showcasing related products using meta fields.
Consequently, we meticulously designed and developed the website in alignment with the client’s requirements and adhered to the best modern practices in web development. Moreover, we provided comprehensive instructions for the content manager, detailing procedures for editing, setting up, and customizing all main features, metafields, sections, pages, and more.
Our commitment to excellence extends beyond project completion—we maintain ongoing collaboration with the client, remaining readily available to offer necessary information and support.