Boatzon is the leading online digital marketplace for boat sales. Their platform allows customers to buy new and pre-owned boats from the comfort of their homes. With integrated FinTech and InsurTech solutions, Boatzon revolutionizes the boat buying experience. They offer real-time pre-qualifications for financing and insurance, as well as customizable shopping tools.

About Project

The client approached us with an innovative idea – creating a one-stop platform for buying and selling boats, ships, parts, insurance, etc. We set about developing the website and e-commerce platform almost from scratch.


Our team carefully crafted the UX/UI design, ensuring a seamless user experience. We implemented extensive functionality, including sophisticated forms for insurance and loan processing.


In addition, we developed a robust marketplace that allows other sellers to self-post their boats for sale, as well as chat with buyers directly on the site. We offered Boatzon a complete solution for their revolutionary boat sales service.

Key Features
  • Personal account dashboard
  • User accounts for sellers
  • Personalized chats
  • Smart search and advanced filters
  • Purchase of credit and insurance
  • Payment calculator
  • Financing and insurance pages
  • Guide pages
  • Interactive Map


Our work in redesigning and developing the Boatzon platform has yielded transformational results, improving both the buyer and seller experience. We introduced an easy-to-use personal account dashboard that gives buyers insight into every aspect of their purchase, from financing to insurance. Sellers were also given dedicated user accounts to create and edit for-sale listings and engage in personalized chats with potential buyers.


The site has been completely redesigned, with a revamped menu and an intelligent search with advanced filters for efficient browsing. The Product Detail Page (PDP) was redesigned to facilitate instant loan and insurance purchases. A unique calculator was integrated that allows users to customize payments based on factors such as credit history, monthly payment preferences, and trade-in opportunities.


Extensive pages were dedicated to financing and insurance, tailored for different audiences – business owners selling boats and hobbyists making personal purchases. Informative how-to pages covering topics such as the buying process and financing options were added to streamline user understanding.


Integrating an interactive map gave users a visual representation of boat listings throughout the city. This dynamic feature enhanced the browsing experience by allowing users to locate boats for sale in specific areas.


In sum, our collaboration with Boatzon resulted in a user-centric platform that facilitates seamless transactions and enriches the overall experience of buying and selling boats online.

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