Explore the Benefits of Etsy to Shopify Migration

Etsy and Shopify are two extremely successful e-commerce marketplaces used by millions of online business owners across the globe to support their businesses. Etsy is best remembered as a site for independent retailers such as artists, crafters, antique dealers, DIYers, and other small businesses running in the maker economy. The convenient web-based solution makes it simple to create a viable online store. Shopify's mission is to "make shopping better for everyone so businesses can concentrate on what they do best": making and selling products. By supplying a broad range of packaging options, Shopify aims to help online businesses ensure their stores grow and change.

Can You Connect Shopify to Etsy?

Are you currently selling goods on Shopify and considering switching to Etsy? Do you wish moving from etsy to shopify, or to use both platforms at the very same time? Integrations of these shops offers sellers the following advantages:

• Inventory synchronization simplifies management in both marketplaces.
• Export/import Shopify products to Etsy – easily update your listings.
• Order management and invoicing simplify accounting as both shops on each marketplace are registered under identical names.

Etsy and Shopify have many features in common, and if you already have a Shopify business, you can also use Etsy.

How to Link Shopify to Etsy?

There are several ways to integrate these stores:

• API coding
• Third-party agencies
• Local marketplace integration

Integration with third-party developers

API coding

At the core of “How to connect Shopify to Etsy?” is bringing both platforms together, and at a very fundamental level, this can be done using the APIs of each framework. An API is a computational interface that defines the interaction between applications. Simply put, they can be imagined as gateways that connect software apps. The mentioned marketplaces provide API keys to verified developers. These can then be monetized on each site's marketplace.

Third parties

Some expert agencies and specialists can provide integration services (for a fee), particularly if you have a large storefront or a big budget. You can also find hired experts in Etsy's general search and on freelance sites. This is a valuable solution for stores with thousands of listings that need a "hands-on" approach from a trusted expert, but it is also the most costly.

Integrations with local marketplaces

Native marketplace integrations are functions and applications available directly on the official app marketplaces.

There are two subtypes of such integration:

• Apps that can run on both stores at the very same time.
• Integrations that can be moved from one platform to another.

Manage Etsy and Shopify simultaneously

If running both Shopify and Etsy makes sense for you and your business, several apps make it easy, such as the Etsy Marketplace integration from CedCommerce. This is a very highly popular choice among Shopify users. The integration includes a free plan and a seven-day trial for advanced plans. Less invasive options were made available a few years ago, but most of them did not make it and are no longer accessible.

Switching from one platform to another

Easy import Etsy to Shopify: This application provides an easy way to immigrate. You can import the necessary data, import Etsy listings to Shopify, and assign products to separate collections on Shopify. The average rating is 4.6 out of 5 stars based on 65 reviews, and prices start at $0.20 per imported listing. Since Shopify is often the platform of choice for expanding online stores, business owners tend to migrate.

Third-party integrations

Integrations with local marketplaces are worthwhile but can add up very quickly, mainly if you run both platforms simultaneously. Automation tools such as Make can help you connect Shopify and Etsy and allow you to make the decision:

• Synchronise products from both stores
• Manage parallel inventory
• Automatically copy listings from one platform to the other.

Unlike native platform integrations, Make gives you the creative freedom to create and doesn't limit you to a single use case.

Benefits of Connecting Two Giant Marketplaces

Both Etsy and Shopify are the perfect frameworks for businesses that want the support they need to run their business, including marketing, shipping, and customer service. The Etsy marketplace is an ideal setting for new businesses and provides a comprehensive base of existing customers. On the other hand, Shopify helps companies to expand as they grow – by combining them, you can take advantage of both systems.

Advantages of Etsy

• Ubiquity – Etsy has a massive customer base that is used to buying through its platform and contacting customer support; as of 2024, approximately 97.3 million active buyers are using this shop.
• Technical support – all the payment gateways, server space upgrades, contact forms, etc., are handled inside so they can spend time building products.
• Marketing – Etsy's goal is to assist you in growing your business, and its marketing team is focused on driving sales and growing your relationship for the mutual benefits and possibilities of the store and the merchants.

Advantages of Shopify

• Flexibility – The numerous customizable features of the shop and its associated apps make it easy to set up your store and make it your own.
• Design – Pick from various pre-made designs, from free themes to third-party website skins. Your website aesthetic and design supporting your products will significantly impact whether your products sell.
• Branding – It is a platform for creating custom and independent domain names so you can cultivate and distinguish your brand without relying on your corporate parent's brand. However, you can build a loyal customer base.
• Scalability – Even if your small and independent e-commerce business grows to become a Fortune 500 company, Shopify will continue to support you.

Challenges of Managing Etsy and Shopify Stores

Whether online or physical, growing a business on multiple platforms always comes with challenges; managing a business in two places simultaneously requires more effort and attention.

Shopify:

• Requires more proactivity from the seller, involving marketing and customer service campaigns.
• It receives less traffic than Etsy, and the site's search ability depends on SEO.
• The Shopify transaction fees, however, vary based on the plan you choose.

Etsy:

• High volume traffic, but the independent sellers must compete with other sellers.
• Offering free marketing, but independent sellers' brands are hardly recognized as Etsy is the leading platform.
• Charges commission on sales.

When the two solutions are paired, however, the advantages frequently outweigh the costs, as the advantages of the other balance the disadvantages of one platform.

How Import Etsy Reviews to Shopify?

You can upload reviews left by customers on your store, where you submit your login details. Scroll down the page and select "Upload reviews" to download the JSON file. Before you import:

• Contact your review app's support team and request a sample CSV file to verify that all fields have the same name.
• If your app doesn't have one, use a sample file and rename the columns in the CSV file.
• Download the file to your app to test it.

How to Import Etsy Listings to Shopify?

The first and foremost step in Etsy to Shopify import is migrating your listings from one platform to another.

• First, log in to your Etsy account and navigate to the Store Manager; in the Store Manager dashboard, go to Settings > Options and click the Upload Data tab. You will see a button asking you to upload your data.
• Click the button and save the document in CSV format to your hard drive. This file contains all the information about the open listing, including description, tags, and prices.
• To import this data into your brand new Shopify store, go to Dashboard > Products. You will see the Import button in the upper part of the section.
• Click it, and a small dialogue box will appear.
• Upload the CSV file and check how well it looks.

Best Practices to Improve Your Store

Following a successful transition from Etsy to Shopify, there are a few steps you can take to provide smooth customer service and optimise your shop for success.

• Install the theme and necessary plugins: It can extend the functionality of your store and enhance the customer experience.
• Shipping and Payment Settings Clear and transparent delivery estimates and various payment gateways will enhance the overall client experience and boost conversion rates.
• Place a test order: Review the ordering process from the customer's point of view. This will help you identify any failures or issues affecting the overall customer experience.

Why Are Shopify and Etsy a Good Fit for Each Other?

These two marketplaces serve diverse markets, and one may be a good fit for the other. However, having both platforms lets you tap into multiple markets and access various types of customers that may not overlap. Using two marketplaces will also allow you to take advantage of the opportunities of both sites and eliminate the need to focus on one of them. Testing both platforms will also help you decide whether to focus on one platform in the future. It's also helpful to remember that both platforms have their drawbacks. If both platforms are linked, the disadvantages of one will be offset by the advantages of the other.

Sum Up

Migrating your online store from Etsy to Shopify may seem challenging. But is it worth it? You will face significant new costs. You'll get more traffic and make more sales from your Etsy store; email marketing is also readily available and can significantly increase your profits. If you choose to sell on Shopify and Etsy, consider a different integration method, as you don't want to add your product listings individually. App-based integrations can work for your store but are costly and have limited functionality. If you opt for a tool that automates the addition of listings, you can install multiple stores and marketplaces at the same time without incurring much cost. Along with all things Shopify, Paspartoo can assist you with setting up Etsy and Shopify synchronization. With a pre-built theme, you get a fully functional Shopify store with all the features you need and a turnkey setup, including personalization of brand identity and a website that adapts to all devices, orders, clients, and imported goods. The final answer to the question of whether you should switch from Etsy to Shopify will depend on whether you and your company are willing to commit to growing your presence, creating a separate online store, and taking your brand to the next level.