Size guides usually indicate the exact inch range for each size offered. With this information, shoppers can measure themselves at home if they are unsure of which size to choose.
The size chart is not only useful for shoppers. Making sure shoppers buy the right size can prevent returns, dissatisfied shoppers, bad reviews and even increase sales through customer satisfaction. Studies have shown that retailers face an average of 28% of returns, and 80% of those are due to sizing issues. A clear and detailed sizing chart and a reliable customer service environment will also help you in the event that a customer wants to return an item.