Project Summary

Color swatches on e-commerce websites are a vital element of the user experience.

E-commerce color swatches are a feature that allows shoppers to choose between available colors of the same product, as in the image below.

Color swatches are the best solution for managing product options for those who want to create the ultimate user experience on an ecommerce site. Color swatches do this by creating a seamless navigation experience: shoppers can select different colors on the same page without having to go back to the catalog and then back to the product pages – or reloading the site. Swatches also provide great visual information, prompting shoppers which colors are available.

Color swatches are a key buying decision for many users in industries such as apparel, home furnishings and beauty.