Project Summary

Buy Now buttons are an essential but often underestimated element of the e-commerce consumer journey. Many marketers don’t realize the full value they provide.

A “Buy Now” button is a clickable call to action in the form of a button that triggers the process of making a purchase. Often, the “Buy Now” button acts as a shortcut that leads shoppers directly to the online checkout.

Sometimes “Buy Now” buttons send shoppers to a shopping cart or to a separate landing page. Brands that post similar calls to action on social media, blogs, and other third-party sites often use this approach so shoppers can peruse the product before ordering or decide where they’d like to purchase it.