Among a large number of various CMS’s available on the market, Magento has become the most frequently chosen e-commerce platform. It is flexible, robust and best performance-oriented. Since its creation in 2008, Magento has come a long way in continuously engaging in improvement. Nevertheless, nothing is perfect, and even Magento 2 has some disadvantages. The most significant drawback of Magento 2 is its speed.  In this article, we share 8 of the most effective methods that help to speed up Magento 2.

Why is site speed important?

Nowadays, the speed and performance of a website have become more important than ever before. The main reason is that the expectations of users have increased, as well as their patience has decreased.  For in-depth analysis and proof of the importance of site speed, let’s reveal the crucial indicators it influences.

Rate of conversion

According to numerous studies, site speed influences the rate at which users complete a target action. Apart from the fact that there are more users on fast-loading sites in comparison to slower websites, they also convert at higher rates. It was discovered by many companies that page load time reduction, even of just a few milliseconds, enhances the conversion rate:

  1. By reducing the homepage load time by 100 milliseconds, Mobify managed to increase a 1.11% uptick in session-based conversion.
  2. Retailer AutoAnything managed to increase sales by 12-13% after they cut page load time by 50%.
  3. Walmart found that decreasing page load time by one second saw conversions increase by 2%.

After analyzing this data, we at Paspartoo have concluded that improving site performance is one of the crucial factors for conversion rate optimization.

Bounce rate

The bounce rate can be defined as the number of users who quit the website after browsing just one page. If the page hasn’t loaded in a few seconds, it is more likely that the user will close the window. The BBC found out that 10% of the total number of their users were lost for each extra second it took for their pages to load.

SEO best practices

Website performance is considered an important factor in Google search rankings as Google prioritizes providing relevant information to users as quickly as possible. Moreover, for SEO, the performance of the site on mobile devices is extremely important.

User experience

Among the factors that create a bad user experience, we define long page load time and poor response time to the user’s actions. Having to for the content to load disappoints users and may even provoke them to quit the site or application.

8 Ways to Speed Up Magento 2

Below, you can find the best tips we recommend following to ensure the best speed and performance of your Magento website.

1. Update to the latest version of Magento 2

One of the easiest ways to optimize the speed of Magento is to update it to the latest version. This matters because, in each new version that Magento releases, the performance and other setups are noticeably improved. We recommend you update the version of your store to the latest one. Thus, the speed will be improved.

2. Check each third-party extension installed

The core of Magento 2 is written by programming specialists, and there aren’t many possibilities for improvement in the core code. Usually, this doesn’t apply to the extensions that can be bought or downloaded for free. The speed of the site can be slowed down due to some of them. Having vast experience in Magento website development, we at Pasportoo highly recommend you perform a third-party extensions audit. You should clear caches, try to turn each module on and off, and then check if that influences the speed of the website. You also have to test all the important page types, category pages, front page, product pages, and checkout. If, after turning off the extension, the site becomes faster, it means the problem has been discovered. It’s better to take this up with the vendor of this plugin and inform them about the problem with performance.

3. Ensure Production Mode is on

There are three modes of operation on Magento 2: default, developer, and production. Production is the fastest mode. For debugging purposes, use developer and default modes, but never use them for the live site. To discover what mode you are running on now, you have to get SSH access details from your hosting provider. And the command is quite easy.

4. Never use JS bundling

A special feature of Magento 2 is JS bundling. It is supposed that grouping JavaScript files reduces the number of HTTP requests required to load a page.  Despite it being considered to be good for performance, we at Paspartoo think this isn’t the case. If you activate JS bundling, it will create an enormous 5-10Mb file with all the Javascript code. The page load time will be negatively influenced by such a big file. By going to the backend menu, it is possible to double-check that JS bundling is off.

5. Set up a Content Delivery Network

One more tip for improving the speed of the Magento store is setting up a Content Delivery Network. For that, from the Admin panel, you should select Store > Configuration > General. Under the General tab, click Web. There, it is also possible to explore the Base URLs (Secure) section and add HTTPS URLs.

6. Get a site audit to reveal bottlenecks

There is no doubt that the best candidates for a site audit are either your own IT team or a Magento development agency. Page weight, number of server requests, lazy image loading, lazy page elements, third-party extensions, and unoptimized or poorly written code could be the things that are causing bottlenecks. With a site audit, it is possible to define issues and any technical debts, solve them, and see the performance after modifications. So, to solve the most common bottlenecks we advise you to:

  1. turn off core modules that are not in use.
  2. turn off unnecessary features.
  3. check third-party extensions and modules.
  4. perform a database audit and code optimization.
  5. follow the Google performance guidelines.

7. Utilize a good theme

You should utilize a lightweight, fast theme. We at Paspartoo have concluded that this helps to greatly improve the speed of Magento 2.

8. Optimize images

There are lots of product images on your store website. If these images aren’t optimized right, they could reduce the speed of Magento. Below we provide the crucial factors you should know about image optimization:

  1. Compress images
  2. Use the Image Optimizer module
  3. Use PNG or SVG format for the logo of your store
  4. Use JPEG format for the images of your products

Wrapping up

In conclusion, we want to add that website speed should be as fast as you can make it because it is considered one of the crucial factors that influence user experience.  We hope this article is useful for optimizing Magento’s speed. To implement some of the tips we mentioned above, you may need the help of professionals with experience in Magento 2 performance optimization. So, if you have any questions, feel free to contact our team of experts.