You need an e-commerce website, but you don’t know which CMS to choose? We will tell you about Magento development. It’s the most popular e-commerce platform. The system is used by many large e-commerce companies with millions of dollars in revenue. This is Nordstrom, Adidas, North Face and lots of others. Presently, nearly 260,000 websites all over the world are running on this platform.


Brief history

Roy Rubin presented the software on March 31, 2008, in California. On July 2015 the management of the company introduced the new software option — Magento 2.0.

Every year, Magento processes over $100 billion in total goods.


Technical characteristics

Magento CMS has the open PHP source code. For its writing Zend Framework was used and MySQL database. Magento has adaptive web design, which means that the website on this platform is convenient to view on any device. This CMS has a plurality of modules (or extensions) and different templates. Average Magento agency can help to puzzle out with more detailed specifications.

Why Magento is great

Magento accepts you to create several online stores, at the same time you can manage them from a single center. Magento functionality permits to manage stores with different domain names using a common backend. However, users may not even know that these stores are connected.

Magento has a very high degree of extensibility. In fact, any store opportunity can be overridden, replaced by developer files. For this, you do not need to rewrite the source code of the engine. For any model block, you can create a “rewrite” and replace it with your own. For controllers, you can activate query path redirection. In addition, you can add arbitrary functionality, using event observer for most key actions. Using the third-party code that does not affect the core files allows an upgrade to new versions of Magento.

Magento provides a great opportunity for price management. You can give a discount on products with a certain characteristic to a certain group of users. You can arrange the shares “Get a gift with the purchase of this product” enable free shipping.

Magento allows you to create a convenient catalog with the ability to add categories and subcategories.

Also, the system allows:

  • Write a detailed description of the goods;
  • Add several photos to each product;
  • Bind to each item in the category similar products for various characteristics, for example, price;
  • Add specific characteristics.

Visitors to an online store developed by CMS Magento can add reviews, rate products, put tags. The system permits to make various reports: what happens to the goods (their delivering, balance), which attracts visitors to the pages, which page is the last before their departure, and more.

SEO Optimization

For promotion in search engines, it is possible to optimize each product page. Besides, Magento CMS allows you to create an XML sitemap that will contain links to all available pages of the online store. This map is required for search engine robots to properly index the resource.

CMS Magento, thanks to access to the HTML code, provides many mechanisms for conducting search engine optimization:

Adding meta tags “keywords” and “description” for each product and category.

Adding endings to the site address for each product.

Do you want to know more? Magento development company can tell you about all features.


For using this CMS you need a high-quality hosting provider. A company developer reports that hosting requires at least 256 MB of memory to function properly. It would be good if the hosting is located near you. The best decision is if it is located in your city at least in your country.

CMS Magento is designed for experienced administrators, as the control panel in it is quite sophisticated, and you will need to either spend a lot of time to study it or hire an experienced specialist. This problem will be solved by specialists in Magento agency.

Magento is a quite complex system based on the basis of Zend Framework. For working with dynamic content is used the Prototype framework but not familiar to most jQuery.

To generate pages, a set of the following elements is used: Controller, Model, Block, View. Thus, you will not be able to load the template page directly from the controller. In addition to standard HTML files with templates, are used XML files to generate pages that determine which blocks are included in the current page. If you need to make a unique template for the webstore, on the basis of the developed designer PSD file, it will be necessary to involve a template designer. Be prepared to pay a significant amount to the developer for binding the design.

Since this engine is resource intensive, there is no point to use Magento CMS for small online stores with several products.


Magento CMS is a good and high-quality platform that is great for creating an online store. Strictly speaking, it can be quite hard for an unsophisticated user, but its potential is much wider than those of other identical platforms. And if some features are not present in the basic configuration, you can connect additional modules – at this time there are more than four thousand particular extensions.