It is not possible for anyone to be self-sufficient. Thus, the modern world revolves around the rising demand and the need for the supply of both services and goods. E-commerce, which is also referred to as e-Business, involves the sale as well as the purchase of the same via online media. This is why we commonly call it online shopping. It has made life extremely convenient since we can purchase anything sitting in the comfort of our own homes. All we need to do is click a few buttons. On the internet, it is possible to find any product that is required.
In case you wish to create an ecommerce website or incorporate it as a component of your website, you must understand a few things.
Top 5 Ways to Add Ecommerce to Any Website
In the modern world, every company wants to excel in conducting business online. According to the Department of Commerce, when compared to the same period from the period last year, a 14.3% increase was reported in sales facilitated by ecommerce. Statista has predicted that sales via ecommerce will surpass 32 million in 2021. While it may sound particularly attractive, it is crucial to understand that it can be an expensive affair if custom features and design are required.
Any retailer who wants to leverage their existing websites is seeking solutions that are cost- and time-efficient. This article lists holistic information regarding how ecommerce can be integrated into your website with the help of modern technologies.
1. Recognize your ecommerce platform alternatives on the basis of your CMS
Firstly, it is crucial to determine the ecommerce platform that is ideal based on your business requirements before you can use online media to sell your items. This could be based on the content management system (CMS) that is already in use for your site management. A few systems, which include WordPress, tend to integrate seamlessly with plugins such as WooCommerce.
Alternatively, the integration with a few other systems such as Squarespace or Wix is restricted, although they are equipped with several effective ecommerce tools that are ready to use. On the other hand, if you want to completely transform your website, you could migrate the file that already exists to some CMS where ecommerce is a priority, which could be Shopify or Square.
No matter which option you select, an online store must be a priority that you can optimize to create a seamless shopping experience on mobile phones. PWC stated that consumers tend to use smartphones for shopping more than they use PCs, and thus, an online store whose main focus does not include facilitating a mobile experience is not doing its job completely.
2. Obtain inventory information for data related to ecommerce
When it comes to tracking inventory, most businesses tend to have some method already in place. However, because online retail stores do not enable customers to interact with the products physically, companies are required to develop certain extra assets before online orders are accepted.
Read also: What is the best wholesale ecommerce platform?
Apart from the SKU and quantity of each item, there is a need to also add elaborate descriptions of every product, such as the materials in use, overall dimensions, as well as instructions for care. This provides customers with clear details that assist them with their purchase decisions while helping the search engine optimization (SEO) of the website. Remember to integrate important keywords within the description.
Furthermore, several pictures must be clicked for each product to ensure that customers enjoy precise visualization of what you are selling. Include pictures from different angles and those that capture important details of the product. Another way to promote your brand is by adding lifestyle photos or demonstration videos, which you can also post on your social media accounts for promotional purposes.
3. Equip your existing website with ecommerce features
In case you are confused as to how ecommerce can be integrated into a website, we can help. Various features of ecommerce, including payment gateways and shopping carts, can be added easily. Remember that Paypal, Sage, and Google Checkout are always good options. With this elementary feature, it becomes possible for your customers to choose products and purchase them on a third-party website.
4. Detect shipping solutions when it comes to purchases made using your online store
Now, another crucial question that arises is how can goods be shipped to your customers? In case the products that you sell are of a standard size or weight, flat rate shipping is a good idea. Otherwise, shipping that is weight-dependent could be more lucrative for both parties. It is also a smart tactic to offer free shipping. A study that was conducted in 2019 discovered that when free shipping was not offered by a store, 68% of consumers decided not to go ahead with the purchase.
No matter what shipping alternative is selected, you must pick a shipping carrier that works best for you. Some of the renowned names include USPS, UPS, and FedEx. While a few carriers offer good rates, others provide express shipping. Some are more flexible with the pickup and delivery times.
Furthermore, the kind of shipping materials and the overall amount should also be determined to make sure that the orders are delivered safely to the customers. Remember to add these costs to your budget. When fragile items are being shipped, remember to use bubble wrap or packing peanuts. In case a few items have irregular shapes, containers must be found that have custom dimensions.
To add a personalized touch, branding can be added to the shipping materials. In the same manner, offering pick-up or same-day delivery alternatives integrates a special appeal for local customers. This particular option is ideal when your customers are engaging in last-minute shopping or enjoy an online shopping experience because of convenience, and you do not incur a lot of extra costs.
5. Set up Facebook Ecommerce
If social networking sites seem like an attractive option for your business, there are certain things you must know. In the modern world, social networking sites are effective tools for marketing, and thus, they can be leveraged for sales.
- Firstly, you must create your company’s Facebook Business Page and look for the Add a Shop Section button situated on your timeline. It is present below the cover photo, on the right.
- Then, a popup emerges where you are required to enter your business details. Your e-mail will be sought to notify you of custom service inquiries. With this feature, your company will receive various queries from potential customers.
- There are two payment options that are available- payments can be accepted via your Facebook page, or shoppers can be redirected to some other website for checkout. Customers typically find it more convenient to use Facebook. To activate this option, you will be required to integrate some information regarding your business. US-based users can make use of PayPal or Stripe. Options such as bank transfers or cash on delivery can be used for other users.
- Once your business address is filled up, Facebook will direct you to link your page with your Stripe account. Upon the successful completion of these stages, products can be added to the catalog, and you can use your Facebook Business Page to sell them.
How Can Ecommerce be Added to Your Website: Conclusion
It is clear that online retail can be mastered without incurring too many expenses. In case your business has a webpage, one of the aforementioned methods can be employed for transforming it into an ecommerce website. The result is increased opportunities for sales and conversions.
In case the options that were discussed are not ideal for your business, get in touch with us to learn about some of the other options that are available. Our team of ecommerce experts will determine perfect solutions based on your business requirements – just contact us.