Pay-Per-Click Marketing

To reach the right audience, at the right time, on the right platform with the help of a paid media marketing strategy.

Keyword Targeting

We use keywords designed to attract visitors who may be interested in your products or services.

Geographical Targeting

If you want to attract only local customers, you can specify that your ad is shown only based on results that are tied to your neighborhood, city or state (i.e. Car wash in Miami).

Timing

PPC allows you to deliver advertising only at peak times to find your potential customers.

Paid Media Services

Our pay-per-click marketing strategies are designed for our customers to increase qualified traffic, as well as see higher conversions and conversion rates.

Selection Keywords

The keywords that you are targeting (and for which you pay) must match what you offer on your website. If you are a retailer, make sure that people who are looking for products that you sell are sent directly to the page where this purchase can be facilitated.

Landing Page

Each landing page must be tailored to your unique products or services and optimized for keywords that you target in your paid media. In every advertising campaign in which you attract visitors to your site, each landing page must match the content of this campaign.

Ongoing Analysis

If you run a paid search campaign or an advertising campaign on social networks, it is important that the correct reporting is completed. In this way, we will be able to determine what is best for attracting conversions and achieving your goals, and to optimize campaigns based on these results on a regular basis.

PPC Process

Project Brief

Identify information about the customer and the business goal together with all the necessary information to properly complete the detection process

Paid Media Audit

Create a basic level for the current performance of paid media based on analytics, landing pages and statistics of the current campaign.

Keyword Research

Identify the target keywords for AdWords or other PPC campaigns based on the business objectives outlined in the project overview and determine the scope for paid media auditing.

Competitive Analysis

Identify PPC competitors and a copy of the ad based on keyword research and identify areas of opportunity and risk.

Paid Media Strategy

Identify all paid campaigns for searching, displaying, remarketing, contextual advertising and advertising on social networks, including landing page recommendations, advertising copying, targeting options, and budget.

Measurement Planning

Document measurable short-term and long-term goals for assessing the effectiveness of the campaign.

Content Implementation

Set up a copy of the website based on an agreed content strategy to reflect the targeted keywords found during the keyword research phase.

Technical Implementation

Implement the edits in the coding of the site based on the recommendations of the strategy. This can include changes to landing page elements such as Meta descriptions, internal links, or anything that will help support the main goal of the campaigns.

Short-Term Adjustments

Changes to orders, ads, and landing pages based on short-term metrics (daily or every few days).

Campaign Adjustments

Make global changes to the campaign based on trends identified over time (weekly or bi-weekly).

Monthly Performance Report

Identify customer information and business objectives along with all the necessary information to properly complete the discovery process.

Quarterly Review

Comprehensive review of the campaign and adjustment of the project plan based on the results achieved.

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Miami Headquarters

350 Lincoln Road,
Miami Beach FL 33139

Germany

Ukraine

Volgogradskaya St. 26a, Suite 210
Zaporozhye, Ukraine, 69035

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